Monday, April 1, 2013

ads

This first ad is for Svedka vodka. It uses sex to sell the product. It depicts two topless attractive women using a sign that says "Drink Svedka" to cover their breast. Its selling beauty along with sex and good times. Its  geared towards men and young men cause well, who loves topless women more?







This second ad is for Absolut vodka. To me it uses pretty colors and flowers, visually appealing to sell the product. The bottle is cover in healthy looking bright flowers, Its selling outdoors, life, and beauty.
To me this ad is geared towards women because it comes off a bit feminine. Do men like pretty flowers and the taste of "spring". I don't think so.








Posted by at

1 comment:

  1. englishmusingsApril 12, 2013 at 12:22 PM

    I like the two ads you selected. Even though they are selling the same product (vodka, even though the brands differ), they are so different. It's amazing to see and makes it more entertaining to analyze.

    I agree that the 2nd ad is has a feminine feel and it makes me wonder what is going on. I look again and that's just what the ad design team would hope a consumer will do. So it must work.

    Good job.

    ReplyDelete

Subscribe to: Post Comments (Atom)